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Brand Watch

E-commerce makes the most out of private-label


The available trends in the e-commerce market, firms such as Pepperfry, Myntra, ShopClues, Flipkart and Amazon are increasingly directing their focus towards private-label brands to garner higher margins and to fill gaps in customer needs, as revealed by search query ...

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Huawei and Airtel conduct 5G network trial in India


In a recent development in the telecom sector, the country’s largest telecom operator, Bharti Airtel (Airtel), and Chinese telecom vendor, Huawei, have successfully conducted India’s first 5G network trial under a test set-up. The trial was conducted at Airtel’s modern ...

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Spot sugar gets on-line marketplace in India

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Called the Indian Sugar eMarket (ISeM), the electronic marketplace was declared open by Food and Public Distribution Secretary Ravikant. The first deal happened within a few minutes when an unknown buyer bought 10 tonnes of sugar from Bulandshahr-based Anamika Sugar ...

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Budget 2018-19: A trail-blazer for rural infrastructure


The finance minister in his Budget 2018-19 announcements has focused on rural infrastructure and played a balancing act between pressing political priorities and achieving the GDP growth and job generation targets. Terming infrastructure as the economy’s growth driver, he allocated ...

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E-commerce expands to countryside


The emerging scenario indicating that the increasing e-commerce penetration into India’s semi-rural hinterland has spawned unique expansion opportunities for a completely different online retail industry from earlier generation ¬ brick-and-mortar fashion stores. Strategists at India’s organized fashion chains are combing ...

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Myntra’s private-label biz turns positive


In a recent development in the fashion and lifestyle business segment, Myntra’s private-label biz brands portfolio delivers an encouraging 23 per cent of the e-tailer’s business and it has turned EBITDA positive in the last two months. As a matter ...

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Coca-Cola expands beverage portfolio


In view of the fast changing consumer preferences, the Coca-Cola Company plans to introduce fruit-based and other healthier drinks to cut reliance on its flagship Coke and that the strategy for the beverage giant will propel India to one of ...

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Parle-G banks on iconic brands

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With biscuits currently attracting a higher tax of 18% under GST compared with 12-14% earlier, Parle-G has decided to bank on the popularity of its iconic brands like Kisme and Poppins to grow its confectionary business, which accounts for 12% ...

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Spencer’s Retail chasing profitability


Spencer’s Retail, the retail arm of RP-Sanjiv Goenka Group flagship CESC Ltd, is hopeful of chasing profitability by becoming Ebitda-positive this fiscal. Ebitda refers to earnings before interest, tax, depreciation and amortisation. CESC Ltd in its annual report maintains that ...

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Samsung electronics eyes non-metro markets

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‘Make for India’ brand Samsung Electronics is making sure its consumer durable portfolio reaches every district with its latest ‘attack’ strategy to increase market share in the non-metro markets. This fiscal, the company is targeting 80 districts pan India and ...

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